by Kevin on 03/18/08 • 0 Comment(s)

Just like that I have come up with what I consider to be a brilliant strategy. That Intel might be working on which may possibly destroy both Nvida and ATI/AMD in the graphics marketplace. Intel is the world’s leading computer processor manufacturer. Many people have been speculating that Intel, with their integrated graphics chipsets, may end up killing PC gaming. However recent events have lead me to believe that Intel is working on a massive plan that will for sure revive the pc gaming market for years to come if executed properly.
Nvidia may be secretly working on developing integrated graphics that are much superior to the highly prices Nvidia cards today and by integrating them into their motherboards along with combining their multi-core processing technology, Nvidia could develop a GPU that would blow away anything offered by the competition and at an affordable (easy and cheap to develop) price. Imagine being able to get a killer PC gaming system that could run all games on max settings for less then half the price of a current gaming PC today. I believe Nvidia might just be working on. Click below to continue reading.
I know you are wondering, what kind of evidence do I have to suggest such a radical plan. Starting last year, Intel purchased physics based company, Havok. Earlier this year they purchased a game development studio that was both cheap but also was working on some rather impressive graphics technology. It’s the company behind Project Offset. Beyond that they announced that they would help with the PC Gaming Alliance and finally Intel has been heavily pushing and promoting the use of raytracing in future game development. NVIDIA has mentioned how difficult it would be to work on ray tracing in their graphics cards but Intel, combining their integrated graphics chips with their multi-core CPU architecture might just be able to pull off ray tracing in gaming.
Intel isn’t dumb. If they could some how take control of the graphics industry and integrate it into their CPU industry then they might have the ability to completely destroy ATI and Nvidia while actually being able to revive the PC gaming market by making the prices of gaming computers cheaper. It would be my guess that Intel would want to sell as much of this stuff as they could so generally you might see at least some form of affordable computer that is still capable of running games.
While no one knows for sure what Intel’s plans are, I am willing to bet that they are indeed working on some new hardware in which may really hurt Nvidia and ATI. Intel is in a perfect position to take control of the market. Especially considering how behind AMD is in terms of processors and video cards and Intel can see how much Nvidia is breaking the industry by continually raising the prices of their high-end GPUs and offering fewer speed increases. It’s been nearly a year and a half since Nvidia has released a high end graphics card and their new card, the 9800 GX2 will cost $600 and only offer approximately 40% speed improvements over the aging 8800 GTX cards. It just goes to show that since ATI is no longer able to keep up, they don’t to continue to compete and thus we only get marginally improved graphics cards at ridiculously high prices.
Intel is really pushing the boundary when it comes to processing power and you might just have to wonder why considering Crysis doesn’t even fully tap my low end quad core 2.4 GHz chip that I have according to the benchmarks to ran. Intel might want to get into gaming simply to help ensure that they can convince people to keep buying their processors in order to play the faster games.
I believe that sometime this year or next year, Intel will unveil something gaming related and it very well could be Intel branded graphics cards with possible ray tracing capabilities. However, if Intel is indeed working on potentially revolutionary hardware that will be more affordable and accessible to more people then those pricey Nvidia cards, such undertakings may take awhile to complete. We may not even hear anything about Intel’s plans until sometime next year or beyond. Either way, I believe that Intel is working on something and that ‘something’ may very well finally help revive PC gaming. Also for anyone interested, PC Respective has released a lengthy interview with John Carmack regarding the future of gaming graphics, ray tracing, id Software’s Tech 6 engine and more. You can read the interview here.
What do you guys think?
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